What comes to mind when you think Magenta? Perhaps, intensity and high energy with its purple-charged red color. Magenta, or more specifically Viva Magenta, is the Pantone color of the year for 2023. At Classique, you can see it interpreted in bold berry tones such as the WOW 3×12 ceramic wall tile in Gloss Berry pictured below, and in more subtle colors.
What’s the Story Behind Viva Magenta?
According to Pantone, Viva Magenta is an “unconventional shade for an unconventional time.”
Its powerfully joyful energy bridges real life and the digital world. It encourages boundless self-expression and experimentation. Because the base carmine red color comes from the cochineal beetle, it authentically embraces natural forces. More specifically,
“Viva Magenta’s organic origins hail from the cochineal beetle. This insect produces carmine dye, one of the most precious, strongest, and brightest of the natural dye family. The red tone of Viva Magenta connects us to original matter, imbibing us with a primordial signal of strength.
The Color of the Year 2023 merges the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world. The result is a shade of red that expands our horizons of authenticity. The metaverse creates new opportunities for us to express ourselves, and the raw fortitude of Viva Magenta inspires us to do so with confidence and bravery.”
Ultimately, Viva Magenta represents a message of empowerment, acceptance, awareness, and greater appreciation.
>> See additional interpretations of Pantone’s Magentaverse
>> Explore Pantone’s Viva Magenta product collaborations
How Classique Floors + Tile Interprets Viva Magenta
Examples in Tile
As you saw at the top of this article, tile in berry tones captures the exuberant energy that Viva Magenta conveys. We mentioned WOW “Grace” Tile; another is Daltile’s Stencil 4×12 tile also in color Berry.
Another tile sample we love for how it pairs those bold red tones with a cooler neutral is Daltile’s Beehive Hexagon tile in the color Sun Marsala.
Bold Vibrant Magenta in Marmoleum Flooring
Are you familiar with Marmoleum flooring? Marmoleum is a brand name for marbleized linoleum, a classic product made from linseed oil, pine resin, ground cork, or sawdust, on a burlap backing. Marmoleum does credit to bold colors such as magenta and does so in a sustainable way.
Here is Marmoleum in color Purple Glow. Imagine it in an all-over look or one that combines cooler greys in a pattern.
Viva Magenta Carpet Interpretations
Although powerful when interpreted in tile or Marmoleum, those berry tones can also boldly work as a carpet color.
This particular carpet style by Anderson Tuftex in color Mixed Berry is called Enlightened.
Notice the cut loop pattern. It’s elegant and timeless and brings the positive energy of Viva Magenta to life without being overpowering.
If you’re looking for a more subtle interpretation, consider Tahiti carpet from Couristan Creations. The three colorways below demonstrate different ways for incorporating a bold red-infused color like Magenta. This carpet is made from an all-season fiber and is ideal for rugs you can use in kitchens, dining rooms, and outdoor patios
The first in the top left corner is the boldest and most tonal; the second on the right blends pastel interpretations. The third on the bottom left balances the warm tones with cooler blue ones.
The combination below of a less bold version of Viva Magenta with a cooler pastel green in this tile backsplash similarly tones down that high octane energy. Nonetheless, the end result successfully balances boldness and fun, confidence and humanity.
Intrigued With Bold Berry Tones?
We invite you to explore the Classique Floors + Tile showroom located at 835 E Burnside Street in Portland, Oregon. You’ll find a wealth of products for the floor, the wall, and even your countertops to choose from. Whether berry tones energize you or you prefer less more subdued colors and patterns, you’re sure to find something that inspires you.
Thank you for reading.